Artwear (masculine noun): Vision which makes clothing a precious and quality object , resolutely personal , which we wear proudly or more discreetly.

The importance of fighting, accompanied by the values ​​and principles necessary for victory.

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Born in Paris, the City of Lights, AOB is a neo-vintage artwear initiative. It is a reinterpretation of a vintage work of art, revisited and applied to a garment.

From point A to point B

Each design conveys a value , a very particular principle of life . AOB therefore refers to the expression "going from point A to point B" in the artistic sense of the term.

The "O" therefore represents the obstacle but also and above all the designs that we create for you, the value, the principle of life which allows you to overcome this obstacle that you have encountered in your life and which has made you stronger .

So these principles, these "O" -shaped designs, allow you to move from point AOB , from person A that you were to the magnificent person B that you have become as a result of this experience. It is a multi-step journey that illustrates the way of the cross that each of us must complete.

Authenticity is freedom

We therefore seek the authenticity of people, this formidable capacity that human beings have to overcome obstacles and learn from them, to achieve the unexpected by drawing from within themselves principles of life and values ​​to finally become and remain free .

“Authenticity is freedom”

AOB - Paris